−3300
At the foot of the Andes
5,300 years ago, in the upper Amazon, in what is now Ecuador, people were already growing cocoa. Archaeologists have found traces of it inside ancient pottery.
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Two friends, one grimace,
and some chocolate.
UNCLE was born from a problem plenty of people know: you buy supplements, then you forget to take them.
The trigger
A handful of capsules, swallowed in a rush.
Miami, 2026. Sandro is setting up his first company in the United States. The days start early, finish late, and he keeps going on a handful of supplements swallowed in a rush.
One evening, Roman watches him take two, one after the other. Sandro grimaces: “Honestly, these really don’t taste good.”
The problem wasn’t what was inside. It was the habit: a capsule you swallow reluctantly, and a pot that ends up at the back of a drawer.
“What if we put them in chocolate?”
Roman was the one who said it. A chocolatier, son and grandson of chocolatiers. That evening, far from Provence, UNCLE was born.
We could have made just another capsule.
It would have been simpler. We chose the opposite: real Valrhona dark chocolate, the dose printed large on the tin, and just one square a day.
The founders
Roman and Sandro, two friends, two shores.
Roman arrived in Miami with three generations of chocolate in his hands and the dream of opening his own chocolate shop there. The doors closed one after another. Sandro, for his part, has always loved bringing brands to life.
We didn’t come from the supplements world. Everything else, we went out and found: Valrhona chocolate, actives delivered with their certificate of analysis, and a workshop in Provence where Roman tempers and moulds every bar by hand.
Today, Roman is in Provence and Sandro in Miami. What goes into a square is still decided by the two of them.
Why uncle.
Because we all have an uncle who doesn’t beat around the bush. He tells you one square is enough, not two. He tells you what’s inside, down to the milligram.
And he always has good chocolate on him.
Chocolate has always been more than a treat.
Currency for the Aztecs, a remedy for apothecaries. We didn’t invent anything: we just wrote down the dose.
1528
The bean worth its weight in gold
The Aztecs pay in cocoa beans. Hernán Cortés brings the first ones back to the Spanish court, and Europe falls under its spell.
1800
At the apothecary
In Paris, Sulpice Debauve, a pharmacist, sells chocolate. Throughout the 19th century, apothecaries sell it over the counter “for strength”.
2026
We revive the idea
With what nobody had in 1800: calculated doses, printed large on the tin.
Choose your supplement.
Two friends, one grimace,
and some chocolate.
UNCLE was born from a problem plenty of people know: you buy supplements, then you forget to take them.
The trigger
A handful of capsules, swallowed in a rush.
Miami, 2026. Sandro is setting up his first company in the United States. The days start early, finish late, and he keeps going on a handful of supplements swallowed in a rush.
One evening, Roman watches him take two, one after the other. Sandro grimaces: “Honestly, these really don’t taste good.”
The problem wasn’t what was inside. It was the habit: a capsule you swallow reluctantly, and a pot that ends up at the back of a drawer.
“What if we put them in chocolate?”
Roman was the one who said it. A chocolatier, son and grandson of chocolatiers. That evening, far from Provence, UNCLE was born.
We could have made just another capsule.
It would have been simpler. We chose the opposite: real Valrhona dark chocolate, the dose printed large on the tin, and just one square a day.
The founders
Roman and Sandro, two friends, two shores.
Roman arrived in Miami with three generations of chocolate in his hands and the dream of opening his own chocolate shop there. The doors closed one after another. Sandro, for his part, has always loved bringing brands to life.
We didn’t come from the supplements world. Everything else, we went out and found: Valrhona chocolate, actives delivered with their certificate of analysis, and a workshop in Provence where Roman tempers and moulds every bar by hand.
Today, Roman is in Provence and Sandro in Miami. What goes into a square is still decided by the two of them.
Why uncle.
Because we all have an uncle who doesn’t beat around the bush. He tells you one square is enough, not two. He tells you what’s inside, down to the milligram.
And he always has good chocolate on him.
Chocolate has always been more than a treat.
Currency for the Aztecs, a remedy for apothecaries. We didn’t invent anything: we just wrote down the dose.
−3300
At the foot of the Andes
5,300 years ago, in the upper Amazon, in what is now Ecuador, people were already growing cocoa. Archaeologists have found traces of it inside ancient pottery.
1528
The bean worth its weight in gold
The Aztecs pay in cocoa beans. Hernán Cortés brings the first ones back to the Spanish court, and Europe falls under its spell.
1800
At the apothecary
In Paris, Sulpice Debauve, a pharmacist, sells chocolate. Throughout the 19th century, apothecaries sell it over the counter “for strength”.
2026
We revive the idea
With what nobody had in 1800: calculated doses, printed large on the tin.
